Engaged!?! I barely know you!
If you asked someone 20 years ago 'what is engagement?', they would say it's the time after a marriage proposal and before a wedding. Today, engagement includes meaningful interactions between people, even if they don’t know each other like strangers online through social media. Companies engage with their customers through marketing. And landlords and tenants engage with each other from the beginning to the end of the lease.
Studies show engagement is a top priority for operators
A 2020 Deloitte Study showed that of 750 commercial real estate executives asked, 92% planned to spend the same or more on tenant engagement technologies. There is a subset of proptech startups (JoyHub included), that offer Tenant Experience ("TeX") technologies. When did engagement become so important?
Three main factors have led to the rise of engagement as an important goal for landlords
Many rental operators today look to technology for tools to help with engagement. With tenant expectations so high, it is nearly impossible to deliver without using technology to keep costs - both time and money - down. And as technology continues to improve, it is becoming easier for rental operators to meet and exceed expectations.
We welcome you to follow us on Instagram and share with us your feedback on this post.